Traditional advertising is no longer as effective as it used to be. Companies must now provide meaningful content to consumers and allow themselves to be found quickly and easily online. A digital marketing specialist is someone who works alongside a company's marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.
Marketing specialists can
choose to specialize in certain areas, such as search engine optimization
(SEO), paid search (PPC), display media, social media and shopping feeds.
Additionally, they can have a more general digital marketing expertise and can
still be referred to as a digital marketing specialist.
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