SEO is also one of the only online
marketing channels that, when set up correctly, can continue to pay dividends
over time. If you provide a solid piece of content that deserves to rank for
the right keywords, your traffic can snowball over time, whereas advertising
needs continuous funding to send traffic to your site.
While paid advertising, social media, and other
online platforms can generate traffic to websites, the majority of online
traffic is driven by search engines.
Organic search results cover more digital real
estate, appear more credible to savvy searchers, and receive way more clicks
than paid advertisements.
Modern consumers
view the internet as an integral part of their shopping experience. Regardless
of whether they buy online or in person, they use the internet to learn more
about the products and businesses available. The digital marketplace,
therefore, cannot be overlooked by any business.
Investing in SEO,
however, can seem overwhelming. Businesses want to know that the time and
financial investment they make will give them a strong return both now and in
the future. Here is what every organization should know about the importance of SEO.
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