SEO

1. Introduction

2. Introduction to Search Engine Optimization

Ø  What is SEO?

Ø  Why it matters?

Ø  Common SEO techniques

Ø  Content creation as an SEO technique

Ø  SEO as a marketing strategy

3. Understanding Search Engines

Ø  How do search engines work?

Ø  How do people interact with search engines?

Ø  Search engine facts and figures

Ø  Search engine marketing

ü  Keyword analysis

ü  Site popularity

ü  Web analytic and HTML tools

ü  Sponsored results

Ø Why search engine marketing matters?

4. Search Engine Friendly Site Design and Development

Ø  Indexable content

Ø  Title tags

Ø  Meta tags

Ø  ‘Spider tags’

Ø  The description meta tag (or meta description)

Ø  Link structure

Ø  Nofollow links

Ø  Keyword usage

Ø  URL structures

5. Basics of Keyword Research

Ø  What is keyword research?

Ø  Phases of keyword research

Ø  Keyword research tools: free and paid

Ø  Moz Keyword Analysis

Ø  Advanced Web Ranking

Ø  Raven Tools Research Central

Ø  Keyword Spy

Ø  Wordtracker

Ø  KeywordEye

Ø  SEMrush

Ø  WordStream Free Keyword Tool

Ø  SEO Book Keyword Tool

Ø  Bing Keyword Research

Ø  The value of a keyword

Ø  Keyword demand and the legendary long-tail

6. Google Rankings

Ø  What affects Google rankings?

Ø  Usability and user experience

Ø  Content, content, content!

Ø  Tips for improving Google Rank

7. Google Panda and Other Algorithm Updates

Ø The rise of Google Panda

Ø  Understanding the evolution of Google’s algorithms

Ø  Quality raters and machine-learning algorithms

Ø  More refined content analysis

Ø  Duplicate and rehashed content

Ø  Search pages on websites

Ø  Too many ads

Ø  A chronology of updates since Panda 1.0

Ø  Getting ahead in the post-Panda internet world

Ø  Brief lesson for a radically new SEO environment

8. Link Building

Ø The importance of link building

Ø  Types of links

Ø  Natural (or editorial) links

Ø  Manual (or outreach) links

Ø  Self-promotional (non editorial) links

Ø  Starting a link building campaign

Ø  What are your assets?

Ø  Links come in many flavors

Ø  Social links

Ø  Looking for your people

Ø  Link building tactics

Ø  Content-centered linking

Ø  Guest blogging

Ø  Broken link building

Ø  Ego-bait

Ø  Link building metrics

Ø  Domain and page strength (authority)

Ø  Anchor Text

Ø  Number of links

Ø  Position of Links

Ø  Good link building vs. bad link building

Ø  White hat link building

Ø  Black hat link building

Ø  The importance of staying on the white side

Ø  Practices to avoid

Ø  Tips and tricks to help you with link building

9. Search Engine Tools and Services for Webmasters

Ø  Search engine protocols

Ø  The robots exclusion protocol

Ø  Sitemap

Ø  Meta bots

Ø  The nofollow attribute

Ø  The canonical tag

Ø  Search engine myths and misconceptions

Ø  Using keywords like stuffing turkeys

Ø  Improving organic results with paid results

Ø  The meta tag myths

Ø  Measuring and tracking success

Ø  Search engine share of traffic

Ø  Referrals due to certain keywords or phrases in particular

Ø  Referrals by specific search engines

Ø  SEO tools to use

Ø  Google Webmaster tools

Ø  Google Analytics

Ø  PageSpeed Insights

10. Steps to Optimize Your Website

Ø  Before you create a website

Ø  Research

Ø  Choose domain name

Ø  Choose SEO friendly design

Ø  After you create a website

Ø  Add content

Ø  Optimize content

Ø  Add a sitemap

Ø  Integrate social media

11. SEO

Ø  Follow guidelines

Ø  Think about the search engines

Ø  Think about the visitors

Ø  Stay up to date

Ø  SEO dos and don’ts

Ø  SEO dos

Ø  SEO don’ts .