Google AdWords

What is Google AdWords ?

Google AdWords is an online advertising program offered by Google which allows advertising through Google’s search engine. The program was introduced in the year 2000, and it has become the main source of revenue for this company.

Digital Marketing Tool

Specially designed to determine the relevance of search query in relation to the possible ad, this program places the ads on the search result page. The ad can be placed at the top or at the bottom of the page, as well as on the right side of the search result page. The ordering of the paid ads is determined by AdWords program, based on the relevance, keywords matching as well as based on the budget of the campaign.

Google AdWords allows pay per click (PPC) advertising, i.e. cost per click (CPC), as well as cost per thousand impressions, also called cost per mile (CPM). Google AdWords program also offers site-targeted advertising, which includes text, banners and rich-media ads, and remarketing.

The great potential of Google AdWords program is that you can reach a large number of online users, due to the large number of searches conducted on Google every day. However, the program itself offers several possibilities for advertising, which are suitable for different types of campaigns, which is why you should understand how Google advertising works before you are ready to create a campaign and run ads.

Google Search, Google Partners and Google Display Network

Apart from the ads displayed in the search results, the AdWords program offers advertising with Google Search Partners and Google Display Networks, which will allow you to expand the reach of your ads. This way, you maximize the chances of reaching users by taking advantage of different platforms that are available as a part of Google AdWords. Choosing the network where you will run your ads depends on both your business and the type of campaign you want to create, as each network has its own distinctive features and it is better than some other in achieving certain goals.

Google Search advertising

The main type of advertising associated with Google AdWords is search engine advertising. When a user types a certain phrase in the Google search bar, the user is displayed a list of search results, together with the ads that are in relation to that phrase. This is Google Search advertising.

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