Best SEO Service Company
v SEO (Search Engine
Optimization
v SEM (Search Engine
Marketing)
v PPC (Pay-Per-Click)
v PPC (Pay-Per-Click)
v SMO (Search Media
Optimization)
v Web site Analytics.
Search Engine Optimization.
Digital Marketing - SEO. Advertisements. SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it's the name given to the activity that attempts to improve search engine rankings.
Importance of SEO in Digital Marketing. SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy.
Search engine marketing .
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising on google adword.
PPC (Pay-Per-Click)
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
SEO Audit Report.
An SEO Audit is a complex process to assess the performance of a website with respect to its positions in search engine rankings.The goal of an SEO Audit is to optimize the visibility, user friendliness, and conversions of a website.
You can think of an SEO Audit as an evaluation of a website that grades the site for its ability to appear in search engine results pages (SERPs). Audit are completed by checking each step on your Audit list and finding any issues that need to be repaired or improved to boost your page's search engine performance.
SEO Audit is important to rank high in the search engines such as Google.Auditing your website helps you get detailed analysis about the on-page and off-page factors that are essential for ranking your website.This gives you all the information you need to improve your website to make it the best it can be.
Why SEO is important for your business
1. Lead generation
What is Lead Genration in SEO.?
Lead generation is the process of
attracting your ideal customers and getting them interested in buying your
products or services. These people are called leads.
SEO increases your site's search ranking
for content using the business-related keywords you want to target.
When potential customers search for those
keywords, they find your content in the search results and click on keyword and
come to your site,
creating organic traffic.
Lead generation stage.
1. awareness : - At the awareness stage,
where people know they have a problem, but don’t yet know that you can help.
2. evaluation : - At the evaluation stage, where they’re
looking for solutions, including your business.
3. conversion : - And even at the
conversion stage, where they’re to the point of deciding if they want to work
with you.
2. Brand visibility
What
is Brand visibility ?
Brand visibility means being a part of
the community, both online and offline, and involves having an online presence
of your own.Brand visibility starts with making sure your practice is
known in the community that you serve Social media is a great way to become
better known; some medical establishments haven't yet figured out how to do
this.Relevant content, such as blog articles, is a powerful way for potential
patients to learn more about you and your expertise.
3. Increase traffic.
Web traffic is the amount of data sent and received by visitors
to a website. This
necessarily does not include the traffic generated
by bots. Since the mid-1990s, web traffic has
been the largest portion of Internet traffic. This is determined by the number of visitors and the
number of pages they visit.
4. Increase sale
To increase
sales you may have to introduce new products or services, expand
your market, increase your
marketing activities or improve customer
service. If you are a manufacturer, this could mean increasing your productivity to
meet demand.
8 Ways to Increase Sales Using SEO
§ Keyword :- Keywords in SEO aren't used the way they once were, but they're still a
crucial part of the equation.
§ Create unique Content.
§ Use Social media to Grow Your Audience and Reach.
§ Go Local and Go Mobile.
§ On-Page SEO.
§ Off-Page SEO.
§ Manage Your Reputation Carefully.
§ Develop an Integrated Strategy to Keep You on Track.
4. Conversion rate.
In internet marketing, and web analytics conversion
optimization, or conversion rate optimization is a system for increasing the
percentage of visitors to a website that convert into customers, or more
generally, take any desired action on a web page. It is commonly referred to as
CRO.
What
is a conversion?
A conversion is the general term for a visitor completing a
site goal. Goals come in many shapes and sizes. If you use your website to sell
products, the primary goal (known as the macro-conversion) is for the user to
make a purchase. There are smaller conversions that can happen before a
user completes a macro-conversion, such as signing up to receive emails. These
are called micro-conversions.
Examples of conversions
Macro-conversions:
· Purchasing a product or Services from Your site
· Requesting a quote from the website
· Subscribing to a service online
Examples of micro-conversions:
· Signing up for email lists
· Creating an account on the site
· Adding a product or services to the cart
What is a conversion rate?
Conversion rate optimization happens after the visit makes
it to your site. This is different from conversion optimization for SEO or paid
ads which focuses on who clicks through to your site from the organic search
results, how many clicks you get, and which keywords are driving traffic.
How to Calculate Conversion Rate
Calculating Conversion Rate
Conversion
rate = (conversions / total visitors) * 100%
5 Ways CRO benefits SEOs
While not necessarily directly related to
attracting organic website traffic or ranking on a search engine results page
(SERP), conversion rate optimization has distinct benefits for SEO. Those
include:
1.
Improved
customer insights.
Conversion rate optimization can
help you better understand your key audience and find what language or
messaging best speaks to their needs. Conversion rate optimization looks at
finding the right customers for your business. Acquiring more
people doesn't do your business any good if they're not the right kind of
people!
2.
Better ROI.
Higher conversion rate means making more of the resources
you have. By studying how to get the most out of your acquisition efforts,
you'll get more conversions without having to bring in more potential
customers.
3.
Better
scalability.
While your audience size may not
scale as your business grows, CRO lets you grow without running out of
resources and prospective customers. Audiences aren't infinite. By
turning more browsers into buyers, you'll be able to grow your business without
running out of potential customers.
4.
Better
user experience.
When users feel smart and
sophisticated on your website, they tend to stick around. CRO studies
what works on your site. By taking what works and expanding on it, you'll
make a better user experience. Users who feel empowered by your site will
engage with it more and some may even become evangelists for your brand.
5.
Enhanced
trust.
In order for a user to share their
credit card, email, or any sort of personal information, they have to genuinely
trust the site. Your website is your number-one sales person. Just
like an internal sales team, your site needs to be professional, courteous, and
ready to answer all of your customers' questions
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