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Common SEO Technique


Making the website abundant in keyword-rich text and key phrases to anticipate as many search queries as possible. It includes the addition of relevant keywords to the metatags of the website.
• Creating dense and unique title tags for every page. It helps search engines understand the contents of a page by providing them a quick reference.
• The creation of media content such as press clippings, e-zines or newsletters to maintain a threshold of inbound links.
• Maintaining the search engine saturation at an optimum level and making regular comparisons with competitor websites. (Search engine saturation is a term denoting the quantity of pages of website that have been indexed by search engines. It is a measure of how efficient optimization efforts have been and are a good marker of the site’s visibility and accessibility.)
• Using online resources such as Google Trends and Google Analytics to understand current online behaviors and patterns in context of what istrending.
• Varying search phrases and employing them in the first 100 words of content.
• Employing a backlink from a web directory.
• The use of canonical metatag or 301 directs to achieve URL normalization in case of multi URL webpages.
• Crosslink between pages of the same site.
• Providing greater number of links to the main pages of the website.
• Using other websites to link back to the original.
• Employing a mixture of keywords and keyphrases in conjunction with brand/business being promoted.

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