4 Custom Code Landing Page Features to Increase
Conversions
Although the Instapage builder is
designer-friendly, there are additional custom code landing page
functionalities that can be requested by Enterprise users.
So,
today we’re showcasing a few custom code features that
our customer success team can help you implement in your page designs.
Range slider
libraries
A range slider library is a two-handle
slider control that allows page users to select one or a range of values, such
as prices, times, dates, etc. by dragging the slider handles. The custom
feature allows for good user experience on landing pages because it helps
spruce up a standard lead capture form.
Expandable/accordion
sections
Accordion
sections are expandable in that they allow you to hide content until the page
user clicks to display it. Every expandable section has a headline that lets
the user know what it includes. If the user wants more information they can
simply click to open the section.
This is a nice complementary feature
because if a prospect is hesitant about converting, the FAQ section can nudge
them in the right direction.
Example
Custom forms
Your lead capture form is arguably the
most important element on your post-click landing page since it allows you to
collect useful prospect data.
With
custom forms, you can add any custom functionality that will make the form
completion process more seamless for the user and improve user experience. This
helps you limit form friction and
increase conversions.
You can request three custom code form
features:
·
Date/time in hidden fields: The form field stamps the date and
time that it was submitted.
·
Fields validation & masking: An input mask helps users enter the
information in a correct format, such as a phone number or an address. The
field validation feature ensures they don’t see a validation error if they
enter the information incorrectly.
·
Address field integrated with Google Maps: The form captures selected address
components from the Google Places database and uses them to populate an address
form.
Form validation example
Timed pop-ups
Timed pop-up screens are triggered by
an action a user takes on your post-click page.
While
pop-ups have become infamous for being intrusive and causing user frustration,
the stats are in their favor. Popups have roughly 2% click-through rates,
which are significant enough results to warrant their implementation.
A personalized well-timed pop-up with the
right offer can be the difference between a page bounce and a conversion.
Examples
You can create three kinds of timed pop-ups
with HTML custom code in Instapage:
·
On exit: An exit message tells them about a new
offer or reminds them about the one they’re about to leave and lets them click
the CTA without having to scroll for it:
What custom code
features will you use?
Interested
in any custom code features? Enterprise customers can contact our Implementation Services Manager,
Vasi for
assistance. Business users can request an Enterprise demo and
provide more details as to which functionality is desired.
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