SHOPIFY VS. AMAZON VS. ETSY - Shopify Business | Siya Digital Technology And Marketing

Which is The Best Online Store in 2020

While all of these platforms have the same end-goal – to sell your products – they
each has vastly different features, capabilities, and user experiences.
As a result, someone looking to break into the eCommerce industry might be left
wondering, “which platform is right for me?”
Below, we break down some of the most substantial differences between these
platforms and investigate some of the pros and cons of each.

Amazon

By and large the most recognizable and successful eCommerce
the platform the world has ever seen (it made up about 44% of the entire U.S.
eCommerce sales in 2017), Amazon rules the world of online retailers. It has even
grown from just a digital marketplace into a multi-channel product developer that
now delivers a variety of entertainment options, a staggering number of digital
services for businesses, and even data storage and grocery delivery.

Access to an enormous customer base – millions
each and every day.
Good platform for SEO since Amazon consistently
ranks on Google.
Easy to get started with no real barriers to what
you can sell.

Etsy

Similar to Amazon, Etsy is also an enormous marketplace that offers
consumers a wide array of products, from clothing and jewelry to home
decorations, electronic gadgets, and craft supplies. Etsy, however, is all about
offering unique products that are often manufactured by small businesses,
communities, and even people working out of their own homes.

Stores are more customizable than Amazon,
providing more branding options for shop owners.
Caters to more of a niche audience (homemade,
boutique, specialty, etc.) than Amazon.
Getting started is easy.

How to Start a Shopify Store

Shopify - Shopify Dropshipping Course

While other eCommerce platforms like Amazon and Etsy make it easy to connect with a massive number of shoppers, Shopify gives sellers the tools they need to set up an online store that is entirely their own. That means customer experience, product fulfillment, and tasks like marketing and advertising are all in the hands of the owner. But on the flip side, there are no limitations either.
And with more than 600 thousand businesses powered by this platform in 175
countries, it is growing faster than ever.
Fully customizable themes and
user experiences that other massive
marketplaces just do not offer.

• Sellers get their own private domain
which can provide enhanced
marketing abilities as well as a boost in
credibility too.
• Great customer support, a host of
necessary features for maintenance
and growth, and a variety of add-ons
that make it easy to connect with
other eCommerce marketplaces like
Amazon, eBay, and Etsy.
• Gives stores the ability to differentiate
from competitors, which can lead to
substantially larger profit margins
that many marketplaces just cannot
provide.