Google’s latest search algorithm to better understand the universal language

What it is Google BERT Algorithm 2019

“Bert is a natural language processing pre-training strategy that can be used on a huge body of text. It handles tasks such as article acceptance, part of speech tagging, and question-answering among other natural language methods. Bert helps Google recognize natural language text from the Web.

Google has open-sourced this technology, and others have created variations of BERT.”

What is mean BERT(Bidirectional Encoder Representations from Transformers)

Google’s latest search algorithm to better understand the universal language

1. Rolling out.

BERT started rolling out on 25th Oct - 2019 and has been fully live now. It is a role out for English language queries now and will open to other languages in the future.

2.Featured Snippets.

This will also change featured snippets. Google said BERT is being used worldwide, in all languages, on featured snippets.

3. What is BERT?

It is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers.

It was opened-sourced last year and written about on the Google AI blog. In short, BERT can help computers understand the language a bit more like humans do.

4. When is BERT used?

Google said BERT helps quite understand the nuances and context of words in searches and better match those queries with more relevant results for searchers. It is also used for highlighted snippets.

In one example, Google said, with a search for “2019 brazil traveler to USA need a visa,” the word “to” and its relationship to the other words in query are important for understanding the meaning. Previously, Google wouldn’t understand the importance of this connection and would return results about U.S. citizens traveling to Brazil. “With BERT, Search is able to understand this difference and know that the very common word “to” actually matters a lot here, and we can provide a much more consistent result for this query,” Google told.

Which search queries are affected by BERT?

BERT’s impact affects long-tail search queries. BERT changes the interpretation of context for longer queries that are entered (or spoken for Voice Search) into the search bar as a question or a combination of words.