What is Social Media Optimization and its Various technique

Social Media Optimization Techniques in Search engine optimization

Social Media Optimization Techniques: Social media optimization (SMO) is the process of increasing the awareness of a product, brand  and services  by using a different type  of social media Like Face book, twitter,instagram,google+,pintrest,snapchat, trumblr, linkedin, and many more  to generate viral publicity and get more traffic on your website and increase SERP result on google, yahoo and bing search engines.

SMO also means optimizing your social media profiles and posts so that they appear when people search for a particular keyword through the search option in social media sites.

Social media technology facilitates the sharing of ideas, information, and thoughts through the building of virtual networks and communities.

In a broader sense, SMO includes all other activities on social media that helps the business to grow. For example, automating various aspects of social media, like scheduling post or responding to queries, and online reputation management also come under Social Media Optimization.

With the advent of social media, Social Media Optimization has become increasingly important for businesses of all kinds. SMO also helps in increasing the ranking of the pages in question in the SERP.

Social Media Optimization Techniques: Why Is SMO Important?

As mentioned above, SMO serves many purposes:

• Social Media Optimization helps in creating brand awareness and viral publicity,
• It helps in introducing products and services to the target audience,
• SMO generates social media traffic,
• It helps in building relationship with your target audience/customers/prospective customers,
• SMO also helps in building your reputation.

Social Media Optimization Techniques: Top Tips For Social Media OptimizationSome of the top tips for social media optimization are as under:

Create Quality Content That Has The Potential To Go Viral

Provide Complete Information

Provide Complete Information

Maintain A Consistent Identity

Keep Social Sharing Options In Your Blog Posts

Keep Keywords In Mind While Optimizing Your Profile & Content For Social Media

Design Your Website Properly

Be Active On Social Media

Automate Various Activities  

1. Create Quality Content That Has The Potential To Go Viral

Content is more powerful for SEO so create unique content and most readable to user, Like it or not, social media is a lot about exhibition and showing off. People will notice, react and interact with your content only when it is of high-quality and interesting. So, keep that in mind while creating content. Visually appealing and interactive content has more chance of getting likes and shares.

2. Provide Complete Information

Provide complete information of your article or blog, Fill up all the fields and provide complete information about yourself/your business. Be it the name, links to the sites, bio, etc. every field should be filled. This will build trust as your profile will look more professional. Search engines too are likely to pick up profiles that have all the necessary information.

3. Maintain A Consistent Identity

Consistent means maintain your site unique and good looking for user means user interface is very important. Do not mix up so many topic information in your blog or website, choose single topic which is interesting in you.  If your site has a certain identity, align your social media profiles to that. For example, use a branded featured image or cover image. Include your logo. Use same brand colors in your images. That way people will find it easier to remember.

4. Keep Keywords In Mind While Optimizing Your Profile & Content For Social Media          

Use your brand or service keyword in heading , title, meta description body content and even in url also.When you log in to your Facebook or any other social media account, you see the search option on the top left corner. Although many of us use it to search for only people and pages, it can be used for searching other things as well.

Optimizing your profile and posts, like by placing the relevant keywords in the profile and social media copies, so that your profile appears on the search result is very important. Things like length of the post or use of the relevant hashtags too are important.

5. Keep Social Sharing Options or comment In Your Blog Posts

This will make it easier for people to share or comment them on social media. In fact, these will prompt people to share the posts or comment. For WordPress site, all you have to do is install a social sharing and comment plugin .

6. Design Your Website Properly

This means UI, Don’t underestimate the power of UX.The way your website looks and the ease with which people can navigate through your website can impact people’s behavior and the way they interact with your social media profiles. So, design your website keeping that in mind.

7. Be Active On Social Media

Be active in the truest sense of the word. Social media presence doesn’t end with publishing posts. You have to keep track of how people are reacting to them. You also have to respond to their queries and feedback received in the comments and inbox.

8. Automate Various Activities

Be it running a small blog or a big business, a lot of activities are involved. Sometimes, in the busy schedule of the day, you may forget doing something. But then again, even the smallest things can have a huge impact and shouldn’t be ignored. So, automate stuffs wherever possible, like scheduling of posts and responding to messages when you are not around.

So, these are the most important tips for social media optimization. Implement these Social Media Optimization Techniques properly and you will definitely see the results.

I hope this article on Social Media Optimization Techniques helps you. If you have any question regarding Social Media Optimization Techniques, feel free to ask in the comment section below and I will respond at the earliest.

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