How to Increase Traffic on your website
1. Create a Free Google My Business Listing
Did you know that an optimized
Google My Business listing gets
7x more visits than an incomplete one? Don’t forget that your listing links to
your website, so this is a great way to get more traffic to your website.
Keep in mind also that Google is getting smarter and smarter
with results. If your listing provides all of the information a potential
customer needs to make a decision, they might forego your website and contact/visit
your business directly,even better than a website visit!
2. Perform On-Page SEO
This includes producing high-quality
content that your audience is searching for, and writing concise meta
descriptions for your pages. The meta description appears below your URL in search
results. Knowing what a page is about and what will result in a click makes
users much more likely to do so. On-page SEO tactics such as these are free,
but do take some time.
Other Free Ways to Increase Website Traffic
Here are ten additional steps you can take to increase your website traffic.
1. Get Listed in Online Directories
Another way to increase traffic to
your website is to get listed in free online directories and
review sites. For most of these sites, your
profile will have a link to your website, so actively updating these listings
and getting positive reviews is likely to result in more website traffic
2. Build Backlinks
A backlink is a link to your website
from another website. Backlinks from complementary businesses or industry
influencers will not only get your business in front of a larger audience, but
it will also drive qualified traffic to your website. In addition, Google picks
up on backlinks and will increase its trust in your business if it sees other
trusted sites pointing to yours. More trust from Google leads to higher
rankings, which leads to more traffic
3. Post to Social Media
Social media is one of the most popular free marketing tools
around, and plays a role in driving traffic to your website. Use Facebook,
Instagram, and LinkedIn to promote blog posts and other useful pages on your
website. This way you can turn your social media audience into website
visitors, and draw traffic from their networks if you post shareable content.
4. Include Hashtags in Your Posts
By adding hashtags to posts that promote your website pages
and blog posts, you can extend your reach beyond your network and get
discovered by users searching for your products and services. The more eyes on
your links, the more free traffic you’re getting to your website.
5. Use Landing Pages
Landing pages are another free source of traffic to your
website. These are pages specific to your offers, such as for redeeming a
discount code, downloading a free guide, or starting a free trial. They contain
the details users need in order to move forward and convert, and focus on one
specific call to action, making it more likely to happen. Because landing pages
are so specific, you can get very targeted in your messaging, increasing the
traffic coming to those pages.
6. Target Long-Tail Keywords
While short-tail keywords are often
searched more frequently, it is more difficult to rank for them on search
engines. Targeting long-tail keywords, on the other hand, gives you a better
chance of ranking higher (even on the first page) for queries specific to your products and services and
higher ranking means more traffic.
7. Start Email Marketing
Sending out regular newsletters and promoting offers through
email is a great way to stay in touch with your customers and can also help to
get traffic to your website. Provide useful information and links to pages on
your website where they can learn more, such as through blog posts and landing
pages for particular offers. Just make sure that you don`t continually bombard
your readers with emails or your customers will either disengage with, delete,
or unsubscribe from your emails.
Also, put careful thought into your email subject lines.
These heavily influence whether or not a user opens your email. If your emails
never get opened, they can’t supply traffic to your site!
8. Guest Blog
Having an industry influencer publish a blog post on your
site or turning an interview with them into a blog post can help to drive
traffic both through organic search but also via that influencer promoting the
content to their audience (see the backlinks section above). This can also help
to add more variety to your content and show your visitors that you are active
in your field.
You can also be a guest blogger. Identify complementary
businesses in your area whose audience is relevant to your business. See if you
can contribute a post to their blog with a link back to your website. Make sure
your content is relevant and useful to their audience so that it’s more of
an even exchange.
9. Engage Online
It’s free to be active in online groups and on websites that
are relevant to your business and community and it helps you to obtain more
traffic. Comment on blogs and social media posts, answer questions people are
posting, and participate in conversations about your industry. The more you
engage with your community, the more exposure and profile visits you get.
If your social media profiles contain a link to your
website, then you’ve turned your engagement into another channel for website
traffic. Increased traffic should not be the goal of your engagement, but
rather a secondary result.
10. Learn from Your Analytics
Google Analytics is free to use, and the insights gleaned
from it can help you to drive further traffic to your website. Use tracked
links for your marketing campaigns and regularly check your website analytics.
This will enable you to identify which strategies and types of content
work, which ones need improvement, and which ones you should not waste your
time on Increase sale.
0 comments:
Post a Comment
For More details , please write to us,